Research Methodology
Navigate's research is conducted using generally accepted standards across all of our services. Simply put, we deliver statistically significant results based on unbiased samples, which empowers managers and clients to make better decisions.

Boomerang Effect
The Boomerang Effect is a working theory with the ultimate goal of establishing a generally accepted methodology for the measurement of sponsorship return on investment (ROI).
Navigate Studies Deliver:
  • Return on Investment
  • Changes in Brand Perception
  • Measures of Intent to Purchase
  • Media Exposure Value
  • Total Sponsorship Value

Navigate's Methodologies Include:
  • Web, Phone and Email Surveys
  • Qualitative Research
  • Quantitative Research
  • Impression Analysis