Navigate's measurement group uses qualitative and quantitative methods to value the impact on your business or brand. A quantitative analysis can identify your return on investment (ROI) by tracking incremental profit and determining how and why consumers are impacted by sponsorships.

Our qualitative methods reveal consumer perception and behavior as well as determining ways in which the consumer would feel more engaged and connected to a property or sponsor.

Using a combination of these methods along with marketing metrics and return on objectives (ROO), Navigate will create a scorecard report that can produce a snapshop of the current marketplace or track performance throughout the year.

Services such as the evaluation of market value for a proposed sponsorship is also handled by our Research Team.