Who We Are
About us
Navigate is the industry leader in conducting research, measurement and analysis of sponsorships in sports and entertainment. Based in Chicago, we specialize in custom market research studies and sponsorship valuations. Navigate has measured sponsorship ROI and effectiveness for hundreds of sponsorships and has valued over $1 billion in sponsorship transactions on behalf of both brands and properties.
Testimonials
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”— Matthew Haas - Director of Partnership Marketing, AAA Mid-Atlantic
“Navigate has been a tremendous resource in providing industry intelligence that arms our sponsorship, sales, and business development teams with information to better serve current partners and target prospective clients.”— Alicia Rankin - Head of Research and Fan Insights, National Football League
"Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan."— Charlie Shin - Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)
“By providing us with complete assessments of our sponsorship investments, we were able to prioritize our portfolio spending and improve our negotiating leverage."— Phil Penuela - Market Research Manager, U.S. Cellular